STAENZ Final Certification Test

STAENZ Final Certification Test

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Question 1 of 45

1. Question
For local SEO, which optimization will bring fruitful result?
- Keyword in business name
- Keyword in business description
- Keyword in labels
- All of the above
Question 2 of 45

2. Question
Frequency cap feature is available in which Facebook Ad type?
- Brand Awareness
- Traffic
- Lead Generation
- Reach
Question 3 of 45

3. Question
In Google Ads, what is the name of segment where we select audience and targeting?
- Ad Campaign
- Ad Set
- Ad Group
- Ad Section
Question 4 of 45

4. Question
In robots.txt file, what is the syntax to avoid PICS folder on server?
- Disallow – /pics/
- Disapprove: pics
- Disallow: /pics/
- Noentry: /pics/
Question 5 of 45

5. Question
The Google My Business Messaging Tool Allows Customers To Reach Business Owners Through What Type Of Communication?
- Video Chat
- Text Messaging
- Bulletin Board
- Email
Question 6 of 45

6. Question
To Migrate WordPress From One Server to Another, which plugin is used?
- All In One Migration
- Migrate Guru
- Duplicator
- All of the above
Question 7 of 45

7. Question
To set a particular page as homepage, where is the option on dashboard?
- Tools Section
- Settings => General Section
- Settings => Reading Section
- Settings => Media Section
Question 8 of 45

8. Question
What are the 3 columns in Facebook Ads for Campaign Types?
- Awareness, Targeting & Concept
- Branding, Conversion & Design
- Awareness, Consideration & Conversion
- None of the above
Question 9 of 45

9. Question
What does the 302 server response code signify?
- The page has been permanently removed
- The page has temporarily moved
- The method you are using to access the file is not allowed
- It signifies conflict, too many people wanted the same file at the same time
Question 10 of 45

10. Question
What is A/B Testing in Facebook Ads?
- Option to Reach Non-targeted audience
- Option to run multiple ad types in one campaign
- Option to change ad creative, audience to determine the best performing strategy
- Option to run Facebook ad for free
Question 11 of 45

11. Question
What is anchor text in SEO?
- It is the main body of text on a particular web page.
- It is the text within the left or top panel of a web page.
- It is the visible text that is hyper linked to another page.
- It is the most prominent text on the page that the search engines use to assign a title to the page.
Question 12 of 45

12. Question
What is the current version of WordPress?
- 6.7
- 6.4
- 6.0
- 6.1
Question 13 of 45

13. Question
Which Ad Types Are Possible with Google Ads?
- Display Ad
- Search Ad
- Video Ad
- Shopping Ad
- All of the above
Question 14 of 45

14. Question
Which Bidding Strategy Will Ensure Top Position for the Ad in Google Ads?
- Maximize Conversion
- Target ROAS
- Target CPA
- Target Impression Share
Question 15 of 45

15. Question
Which Facebook Ad Type Provide Lead Data in CSV or XLS Format?
- Traffic Ad
- Lead Generation Ad
- Conversion Ad
- Messages Ad
Question 16 of 45

16. Question
Which is a standard display ad size in Google Ads?
- 336 x 250
- 728 x 60
- 300 x 600
- None of the above
Question 17 of 45

17. Question
Which is not a bidding strategy in search ad of Google Ads?
- Maximize Clicks
- Target ROAS
- Target IMPS
- Target CPA
Question 18 of 45

18. Question
Which is NOT a part of On-page SEO?
- Page should have minimum 300 words
- Readability of content should be good
- Social signal of the page should be good
- Page should have active SSL certificate
Question 19 of 45

19. Question
Which is NOT a SEO WordPress plugin?
- Yoast SEO
- Rank Math
- Platinum
- ALTPress
Question 20 of 45

20. Question
Which is the best bounce rate for a website?
- 80%
- 70%
- 85%
- 45%
Question 21 of 45

21. Question
Which is the recommended permalink structure?
- Plain – http://www.sample.com/?p=123
- Day and name – http://www.sample.com/2008/03/31/sample-post/
- Month and name – http://www.sample.com/2008/03/sample-post/
- Post name – http://www.sample.com/sample-post
Question 22 of 45

22. Question
Which of the following is the process of fetching all the webpages linked to a website?
- Indexing
- Crawling
- Processing
- All of the above
Question 23 of 45

23. Question
Which on-page element carries the most weight for SEO?
- The meta keyword tag
- The title tag
- Headings
- None of the above
Question 24 of 45

24. Question
You Are Using Google My Business To Promote Your Restaurant Online And Attract New Customers. What Feature Can You Use To Encourage New People To Try You Out?
- Ad
- Insights
- Customer Reviews
- In-search Call Button
Question 25 of 45

25. Question
You Just Created A New Product And Want To Get In Front Of Potential Customers Who Use Google Search And Maps. What Is The Most Suitable Google My Business Tool You Can Use To Accomplish This?
- Website Builder
- Analytics
- Posts
- Messaging
Question 26 of 45

26. Question
Affiliate Marketing can help your Ecommerce Business by …
- Offering a cost-effective marketing method with a good ROI
- Giving you access to professional marketers (the publishers)
- Exposing your products to new audiences
- All of the above
Question 27 of 45

27. Question
Select the right statement.
- Landing Page often feature elaborate graphics, details, and social proof along with the call-to-action
- Squeeze Page contains multiple form fields, to gather as much info as possible from leads
- Include as much social proof on squeeze page as possible
- Landing page needs to have menu to make user navigation easy.
Question 28 of 45

28. Question
Landing Pages are Subset of Squeeze Pages.
- True
- False
Question 29 of 45

29. Question
In Performance Marketing, a seller pays to affiliate for a lead or sales. What is the model called?
- Cost Per Acquisition (CPA)
- Pay Per Click (PPC)
- Cost Per Thousand Impressions (CPM)
- Cost Per View (CPV)
Question 30 of 45

30. Question
The percentage of users who clicked on button inside Email Campaign are called…
- Open Rate
- Percent Button Click
- Click Though Rate
- Bounce Rate
Question 31 of 45

31. Question
What is an affiliate marketer called on many platforms?
- Developer
- Publisher
- Merchant
- Seller
Question 32 of 45

32. Question
What is not available in Mailchimp Free Plan?
- 10,000 Free Emails Per Month
- Landing Page Templates
- 2000 Subscribers
- Two Audiences
Question 33 of 45

33. Question
What is the process to earn commission by selling other people’s products called?
- Dropshipping
- Blogging
- Affiliate Marketing
- Ecommerce Marketing
Question 34 of 45

34. Question
Which feature is not necessary for an Email Marketing Platform?
- Automation
- Targeting
- Segmentation
- Personalization
Question 35 of 45

35. Question
Which is an odd man out?
- Shareasale
- Leadpages
- Maxbounty
- Shareasale
Question 36 of 45

36. Question
Before hiring an Influencer for your brand, what will you check?
- Influencer Click thru rate
- Influencer Follower Count
- Influencer Engagement Rate
- Influencer latest post likes
Question 37 of 45

37. Question
For each YouTube channel we need separate Google ID.
- True
- False
Question 38 of 45

38. Question
How many hashtags can we add in an Instagram Post?
- 10
- 15
- 35
- 30
- 35
Question 39 of 45

39. Question
Mukund wants to create a collection of tweets related to Independence Day from multiple users. What feature of Twitter should he use?
- Hashtags
- Moments
- Lists
- Fleets
Question 40 of 45

40. Question
What can publishers use to monetize their blog?
- Google Adsense
- Google Ads
- Google Adwords
- YouTube Monetization
Question 41 of 45

41. Question
Which is not the account type in Instagram?
- Private
- Personal
- Business
- Creator
Question 42 of 45

42. Question
Which is the odd man out?
- Story
- Status
- Fleet
- Reel
Question 43 of 45

43. Question
Which platform can we use to monitor the brand mentions and what people are talking about our business?
- Twitter Mentions
- Google Alerts
- Tawkwalker Alerts
- All of the above
Question 44 of 45

44. Question
Which Social Media Platform is very helpful in Image SEO?
- Instagram
- Pinterest
- LinkedIn
- Facebook
Question 45 of 45

45. Question
Find the odd one out.
- WordPress.com
- Weebly
- WordPress.org
- Wix

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