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Course Content
Session 2 – 23 July 2026 – Google Ads fundamentals, key performance indicators (KPIs) and core metrics
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Session 3 – 24 July 2026 – Keyword planner
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Session 4 – 27 July 2026 – Google Search Ad
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Session 5 – 28 July 2026 – keyword match types, quality scores and bidding strategies
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Session 6 – 30 July 2026 – Google Ad Assets
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Session 7 – 31 July 2026 – Google Ads Assets
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Google Display ads
Session 1 – 3 August 2026 – Google Dispay ad and Targeting
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Session 2 – 4 August 2026 – Segment and Targeting
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Session 3 – 5 August 2026 – Google Ads Ai connectors
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Session 4 – 6 August 2026
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Social Media Marketing - Designing
Session 1 – 10 August 2026 – Canva Designing using ai
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Session 2 – 11 August 2026 – Designing With Canva
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Session 3 – 12 August 2026 – Canva
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Session 4 – 13 August 2026 – Canva
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Session 5 – 17 August 2026 – Canva, Designing tools
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SMM Facebook
Session 1 – 18 August 2026 – Facebook
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Session 2 – 19 August 2026 – Facebook Page, Monetisation, Insights
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Session 3 – 20 August 2026 – Facebook post optimization, Live streaming tools and social media content strategy
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Session 4 – 24 August 2026 – Content Plan
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Session 5 – 25 August 2026 – Facebook Events and Groups
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