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Course Content
Session 2 – 23 July 2026 – Google Ads fundamentals, key performance indicators (KPIs) and core metrics
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Session 3 – 24 July 2026 – KPIs and Keyword Planner
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Session 4 – 27 July 2026 – Google Search Ad
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Session 5 – 28 July 2026
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Session 6 – 30 July 2026 – keyword matching types, bidding strategies, and ad assets
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Session 7 – 31 July 2026 – Google Ad assets
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Google Display Ad
Session 1 – 3 August 2026 – Google Display Ad and Targeting
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Session 2 – 4 August 2026 – Display ad targeting
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Session 3 – 5 August 2026 – Video Ads Retargeting and Ai Connectors
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Session 4 – 6 August 2026
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Social Media Marketing - Designing
Session 1 – 10 August 2026 – Canva, Ai connectors
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Session 2 – 11 August 2026 – Canva Designing
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Session 3 – 12 August 2026 – Canva tools
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Session 4 – 13 August 2026 – Canva
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Session 5 – 17 August 2026 – Canva
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Facebook
Session 1 – 18 August 2026 – Facebook
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Session 2 – 19 August 2026 – Facebook Page, Monetisation, Insights
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Session 3 – 20 August 2026 – Facebook Live
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Session 4 – 24 August 2026 – Content Plan
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Session 5 – 25 August 2026 – Facebook Group and Event
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