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Course Content
Performance Marketing Overview
Session 1 – 4 April 2026 – Introduction, CAC, LTV, pLTV Metrics
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Session 2 – 5 April 2026 – pLTV and ROAS Calculation
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Session 3 – 18 April 2026 – Zoho CRM & Form Integration
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Session 4 – 19 April 2026 – UTM Tracking and Data in CRM, Custom Fields
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Session 5 – 25 April 2026 – Tracking URL with Linkly & Link Cloaking
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Session 6 – 26 April 2026 – Google Tag manager – Variable, Trigger and Tags
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