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Course Content
Performance Marketing Overview
Session 1 – 4 April 2026 – Introduction, CAC, LTV, pLTV Metrics
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Session 2 – 5 April 2026 – pLTV and ROAS Calculation
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Session 3 – 18 April 2026 – Zoho CRM & Form Integration
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Session 4 – 19 April 2026 – UTM Tracking and Data in CRM, Custom Fields
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Session 5 – 25 April 2026 – Tracking URL with Linkly & Link Cloaking
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Session 6 – 26 April 2026 – Google Tag manager – Variable, Trigger and Tags
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Meta Ads
Session 1 – 3 May 2026 – Meta Ads
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Session 2 – 9 May 2026 – PMM – Bigin + Pipeline+ Staging+ Voice Calling
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Automation
Session 3 – 10 May 2026 – Bigin + Nurture Automation
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Session 4 – 16 May 2026 – N8N
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Session 5 – 17 May 2026
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Session 6 – 23 May 2026 – CRM
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Session 7 – 24 May 2026 – Ads Report, Similarweb
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Session 8 – 30 May 2026
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Session 9 – 7 June 2026
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Session 10 – 13 June 2026 – Awareness Ads and Targeting
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Session 9 – 14 June 2026 – Pixel and Conversion api
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Session 10 – 20 June 2026 – Sales funnel WordPress setup Coustom audience
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Session 11 – 21 June 2026 – Sales funnel with WordPress
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Session 12 – 28 June 2026 – Shopify MCP, Meta ads MPC and Shopify Pixel
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